Privacy Policy

1. Introduction

This Privacy Policy ("Policy") describes how mv777 ("mv777", "we", "us", "our") collects, uses, stores, and protects the personal data of individuals ("Player", "User", "you") who access or use the mv777 platform at mv777.today, including all associated services, games, payment processing, and customer support functions.

mv777 is committed to processing personal data in a transparent, lawful, and fair manner. We collect only the data that is genuinely necessary for the purposes described in this Policy, and we implement technical and organisational measures appropriate to the sensitivity of the data we hold.

By registering an account with mv777 or using any part of the Platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein. If you do not agree with this Policy, you must not use the mv777 Platform.

This Policy should be read together with the mv777 Terms & Conditions and the Responsible Gaming Policy, both of which form part of the overall framework governing your use of the Platform.

2. Data Controller

For the purposes of applicable data protection law, the data controller responsible for the personal data collected through the mv777 Platform is mv777, operating the platform at mv777.today under its international gaming licence. As data controller, mv777 determines the purposes and means by which personal data is processed, and assumes full responsibility for ensuring that such processing complies with applicable legal obligations.

Correspondence regarding data protection matters — including requests to exercise your data subject rights — may be submitted to the mv777 data protection team via the contact details set out in Section 14 of this Policy.

3. Personal Data We Collect

mv777 collects personal data across several categories depending on the nature of your interaction with the Platform. The categories of personal data we collect are as follows:

3.1 Identity Data

• Full legal name as per CNIC;
• Date of birth (used to verify 21+ age requirement);
• CNIC number and copies of CNIC or other government-issued identity documents submitted during KYC verification;
• Photograph where required for identity confirmation.

3.2 Contact Data

• Registered email address;
• Mobile phone number (including verification of JazzCash / EasyPaisa registered mobile);
• City of residence (e.g., Karachi, Lahore, Islamabad, Faisalabad, Rawalpindi).

3.3 Financial Data

• Payment method details (JazzCash account number, EasyPaisa number, HBL / UBL / Meezan Bank account details, or other registered payment method identifiers);
• Deposit and withdrawal transaction history;
• Source-of-funds documentation submitted in response to AML requests.

3.4 Gaming Activity Data

• Game sessions, bet amounts, game outcomes, and wagering history;
• Bonus redemption and wagering requirement progress records;
• Responsible gaming tool settings (deposit limits, session limits, self-exclusion status);
• Customer support interaction records and dispute history.

3.5 Technical Data

• IP address and approximate geolocation derived from IP;
• Device type, operating system, browser type and version;
• Session timestamps, page visit logs, and click-path data;
• Cookie identifiers and similar tracking technology data (see Section 9).

4. How We Collect Your Data

mv777 collects your personal data through the following means:

4.1 Directly From You

The majority of personal data we hold is provided directly by you when you register an account, complete KYC verification, make a deposit or withdrawal, use customer support services, respond to promotions, or update your account settings.

4.2 Automatically Through Platform Use

When you access the mv777 Platform, we automatically collect technical data about your device, browser, IP address, and session behaviour through server logs, cookies, and similar tracking technologies. This data is collected for security, fraud prevention, and platform analytics purposes.

4.3 From Third-Party Service Providers

We may receive data about you from our authorised service providers, including:

• KYC verification partners who confirm CNIC authenticity;
• Payment processors who confirm transaction status;
• Fraud prevention and AML screening services;
• Self-exclusion register partners where relevant.

5. Purpose & Legal Basis for Processing

mv777 processes your personal data only where we have a valid legal basis to do so. The table below sets out our primary processing purposes and the corresponding legal basis for each:

6. Data Sharing with Third Parties

mv777 does not sell your personal data to any third party under any circumstances. We share data only where it is strictly necessary for operational, legal, or regulatory purposes, and only with parties who are contractually obligated to handle your data in accordance with applicable data protection standards.

6.1 Categories of Recipients

• Payment processors: JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and other payment channel operators who process your deposit and withdrawal transactions;
• KYC verification providers: Identity verification service partners who authenticate CNIC submissions;
• AML and fraud prevention services: Third-party screening tools used to detect suspicious financial activity;
• Game content providers: Licensed game studios whose RNG games are hosted on the mv777 Platform may receive session-level data for game integrity purposes;
• IT and hosting providers: Cloud infrastructure and cybersecurity partners who process technical data on mv777's behalf;
• Legal and regulatory authorities: Where required by applicable law, court order, or our gaming licence obligations, we may be required to disclose player data to law enforcement, regulatory bodies, or financial intelligence units.

7. Data Retention

mv777 retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable legal and regulatory obligations. The following indicative retention periods apply:

• Account data and KYC documents: Retained for a minimum of five (5) years from Account closure, as required under international AML standards;
• Financial transaction records: Retained for a minimum of five (5) years from the date of the transaction;
• Gaming activity records: Retained for a minimum of three (3) years from the date of the session;
• Customer support records: Retained for three (3) years from the date of resolution;
• Marketing consent records: Retained until consent is withdrawn plus one (1) year for audit purposes;
• Technical / server log data: Retained for up to twelve (12) months from collection.

Where you request deletion of your account, mv777 will suppress your data from active systems and mark it for deletion, subject to any legally mandated retention periods that require us to retain specific records for compliance purposes.

8. Data Security

mv777 implements a range of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, alteration, or disclosure. These measures include:

• SSL/TLS encryption for all data transmitted between your browser and mv777 servers;
• Encrypted storage for sensitive personal data including identity documents and financial records;
• Role-based access controls ensuring that staff may only access data relevant to their specific function;
• Regular security audits and penetration testing of platform infrastructure;
• Two-factor authentication requirements for administrative system access;
• Incident response procedures to detect, report, and remediate data security events.

Whilst mv777 takes all reasonable precautions to secure your data, no online platform can guarantee absolute security. You also bear responsibility for maintaining the security of your own Account credentials. If you believe your Account has been compromised, contact mv777 support immediately.

9. Cookies & Tracking Technologies

mv777 uses cookies and similar technologies to ensure the Platform functions correctly, to protect against fraud, and to understand how players use the Platform. The categories of cookies we use are as follows:

You can manage non-essential cookie preferences through the cookie settings panel accessible on the Platform. Note that disabling strictly necessary cookies may impair the functionality of the mv777 Platform, including login and payment processing. mv777 does not use cookies for cross-site advertising or to build advertising profiles.

10. Your Data Subject Rights

Subject to applicable law, you hold the following rights in relation to your personal data held by mv777. To exercise any of these rights, please contact the mv777 data protection team using the details in Section 14:

• Right of Access: You may request a copy of the personal data mv777 holds about you, along with information about how it is processed.
• Right to Rectification: You may request correction of inaccurate or incomplete personal data. Note that corrections to KYC identity data require re-submission of verified identity documents.
• Right to Erasure: You may request deletion of your personal data subject to applicable legal retention obligations. mv777 will process deletion requests within thirty (30) days subject to AML and regulatory record-keeping requirements.
• Right to Restriction: You may request that processing of your personal data be temporarily restricted in certain circumstances, for example whilst a data accuracy dispute is being resolved.
• Right to Data Portability: Where processing is based on consent or contract, you may request that your personal data be provided to you in a machine-readable format.
• Right to Object: You may object to processing of your personal data carried out on the basis of mv777's legitimate interests, including profiling for responsible gaming monitoring purposes.
• Right to Withdraw Consent: Where processing is based on consent (e.g., marketing communications), you may withdraw consent at any time through your Account settings without affecting the lawfulness of prior processing.

mv777 will respond to all data subject rights requests within thirty (30) calendar days of receipt. Complex requests may require up to an additional sixty (60) days, in which case you will be notified of the extension in advance.

11. Data of Minors

The mv777 Platform is strictly restricted to individuals aged 21 years or older. mv777 does not knowingly collect personal data from any person under the age of 21. All account registrations are subject to mandatory CNIC-based age verification before access to the Platform is granted.

If mv777 becomes aware that personal data has been collected from a person under the age of 21, we will immediately suspend the associated account, delete the data collected, and return any deposited funds in accordance with our responsible gaming obligations. If you believe a minor has registered an account with mv777, please contact our support team immediately.

12. International Data Transfers

As an internationally licensed online gaming platform, mv777 may transfer your personal data to servers or service providers located outside Pakistan. Where such transfers occur, mv777 ensures that appropriate safeguards are in place to protect your data, including:

• Contractual data processing agreements with all third-party service providers;
• Transfer only to jurisdictions that maintain adequate data protection standards;
• Encryption of data in transit for all international data transfers.

By using the mv777 Platform, you acknowledge and consent to the transfer of your personal data to servers and service providers located outside Pakistan where necessary for the operation of the Platform, subject to the safeguards described above.

13. Changes to This Privacy Policy

mv777 reserves the right to update this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or the services we offer. The effective date displayed at the top of this Policy will be updated whenever material changes are made.

Where changes are material — meaning they significantly affect how we use your data or your rights as a data subject — mv777 will notify registered Players via their registered email address or through a prominent notice on the Platform prior to the changes taking effect. Continued use of the mv777 Platform following notification of changes constitutes acceptance of the revised Privacy Policy.

We recommend that you review this Privacy Policy periodically to stay informed about how mv777 protects your personal information.

14. Contact & Data Protection Enquiries

If you have any questions, concerns, or requests relating to this Privacy Policy or the way mv777 handles your personal data, please contact our data protection team through the following channels:

• Live Chat: Available 24/7 directly on the mv777 Platform — the fastest way to reach us;
• Email: [email protected]
• Response Time: mv777 aims to acknowledge all privacy-related correspondence within twenty-four (24) hours and to resolve requests within thirty (30) calendar days;
• Languages: Requests may be submitted in English or Urdu.